#communications strategy

[sanjay19981]

Bridging the Gap: How Customer Communication Management Can Align Company and Customer Expectations

In a time when instant communications are expected, the ability of businesses to effectively manage and align communications with customer needs has never been more critical. Customer communication management (CCM) offers support for a company’s communications strategy, aiming to bridge the often-wide gap between what customers expect and what they actually experience. However, CCM is not just about managing communications, it's about enhancing relationships, building trust, and ensuring that every customer interaction adds value.

‍

Unpacking the Role of CCM in Bridging Expectations with Reality

CCM emerges as the strategic linchpin in the quest to align company communications with customer expectations, making sure messages are not only heard, but resonate on a personal level with the audience. Here are 3 ways CCM supports the customer experience:

Crafting personalized experiences: The essence of personalization in CCM lies in understanding and acting on the unique preferences and behaviors of each customer. By leveraging data analytics, companies can segment their audiences effectively, tailoring messages that speak directly to the individual needs and desires of their customers. This level of personalization transforms communications from generic information dissemination into meaningful conversations, fostering deeper customer engagement and loyalty. ‍

Ensuring consistent messaging across all touchpoints: Consistency in communications reinforces a brand's identity and promises, establishing a reliable and trustworthy image in the minds of customers. CCM strategies prioritize maintaining a unified voice and message across all channels, whether it's through marketing materials, customer service interactions, or digital communications platforms. This consistency builds a cohesive brand experience, making it easier for customers to understand and align their expectations with what the company offers. ‍

Delivering timely and relevant communications: The impact of a message often hinges on its timing. CCM enables businesses to leverage insights from customer behavior and preferences to identify the optimal moments for engagement. Whether reminding a customer of an abandoned cart, updating them on a service issue, or offering timely support, effective CCM ensures communications are relevant and arrive when they are most welcome and useful to the customer.

‍

Implementing CCM: A Strategic Blueprint

Adopting a CCM approach requires careful planning, execution, and continuous optimization. Here are 5 ways businesses can strategically implement CCM to align with customer expectations:

Engaging a comprehensive communications audit: Begin with an in-depth review of existing communications practices to identify gaps, inconsistencies, and opportunities for enhancement. ‍

Setting clear objectives: Establish specific, measurable goals for your CCM strategy. Objectives might include improving customer satisfaction scores, reducing response times, or increasing engagement rates. ‍

Selecting the right CCM tools: Invest in technology that supports advanced analytics, automation, and personalization capabilities. The right CCM solution should seamlessly integrate with existing systems to provide a holistic view of customer interactions. ‍

Empowering your team with knowledge and resources: Training is critical to ensuring all team members understand the importance of CCM and are proficient in using new tools and technologies. Encourage a culture in which customer-centricity is a shared responsibility. ‍

Ongoing measurement and adaptation: Use data-driven insights to continuously measure the effectiveness of your CCM initiatives. Be prepared to adapt your strategies based on evolving customer feedback and market trends.

Transform Communications into Meaningful Connections

By prioritizing the management of customer communications, businesses can significantly narrow the gap between customer expectations and perceptions. Effective CCM not only enhances the customer experience, but also fosters loyalty and trust, driving sustainable business growth. In a competitive landscape, mastering CCM is not merely an option—it’s a necessity for any organization committed to excellence in customer engagement and satisfaction.

click here for blog details.

[oftenoffler]

NO NO NO NO NOT MY PATIENT NOT MY PATIENT

[keferon]

Imagine you got turned into a mech and teleported to the middle of the Quintesson attack on Cybertron. But the catch is - all the characters whose Transformers toys/figures you own are in your squad and they are on your side.

If you have two Megatrons or like three Ratchets you can have all of them. Can't wait to see if someone's squad is just them and their 200 Bumblebees

[lilithism1848]

[goodluckclove]

Hey I'm feeling bold and just had a pretty good slice of cake so I'm gonna go ahead and make a grand declarative statement.

If you are a beginning writer, any advice or expectation that evokes a sense of shame is incorrect and should be ignored. You might work more and grow more and realize the core of what that book or comment or online post said is true, but for now it's wrong. If the advice is phrased in a way that does not inspire you, if it feels like an obligation that makes the act of writing sound tiring, it does not apply to you and your work at this time.

That's all I love you maybe write a little bit today or take a nap.

[sleepnoises]

i put one (1) camping-related option on my birthday gift list and my boyfriend, father, and brother all went for it without talking to each other. i am now unimaginably rich in very lightweight folding camp chairs. my other brother got me socks

[astrosouldivinity]

𝑯𝒐𝒘 𝒕𝒐 𝑫𝒆𝒂𝒍 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝑬𝒗𝒊𝒍 𝑬𝒚𝒆: ⁺⋆🧿⋆⁺ (𝙿𝚊𝚛𝚝 𝚃𝚑𝚛𝚎𝚎)

𝑬𝒗𝒊𝒍 𝑬𝒚𝒆 𝑻𝒂𝒄𝒕𝒊𝒄𝒔 𝑻𝒉𝒂𝒕 𝑷𝒆𝒐𝒑𝒍𝒆 𝑼𝒔𝒆:

1. 𝑬𝒏𝒆𝒓𝒈𝒚-𝑺𝒊𝒑𝒉𝒐𝒏𝒊𝒏𝒈 (➖)

• Recruiting Allies: They recruit other people to help with undermining you, knowing they can't succeed alone.

• Obsessive Monitoring: They engage in gang-stalking behavior, fixating on you, plotting and praying on your downfall.

• Controlling Behavior: They nitpick and belittle you, trying to manipulate your emotions and provoke reactions.

• One-Sided Relationships: You invest your energy into them, but they offer nothing in return. Essentially, pouring into an empty cup, leaving you drained and feeling entitled to your energy.

• Deteriorating Health: Their influence can manifest in negative effects on your well-being, leading to visible changes such as decreased vitality, increased illness, and persistent brain fog.

2. 𝑬𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍 𝑴𝒂𝒏𝒊𝒑𝒖𝒍𝒂𝒕𝒊𝒐𝒏 👹

• Gaslighting: They make you question your reality through passive-aggressive tactics, engaging in psychological warfare that is truly diabolical. This involves throwing stones and hiding their hands, creating confusion that drives you to doubt your perceptions and feel like you’re going crazy.

• Isolation: Following a smear campaign, you may find yourself ostracized, leaving you vulnerable and unprotected. This isolation is even more distressing if you don’t fully understand what’s happening.

• Existential Neglect: They act as if you don’t exist, undermining your self-worth and causing you to doubt yourself. This behavior pushes you to seek their validation, aiming to disconnect you from your true self.

3. 𝑻𝒓𝒂𝒑𝒑𝒊𝒏𝒈 𝒀𝒐𝒖 🪢

• Commitment to Misunderstanding: They are dedicated to misinterpreting you, and people who dislike you will always find faults, fueled by a relentless desire to undermine you.

• Projection: They impose their limiting perceptions on you, trying to box you into a version they can control.

• Stagnation: They resist your growth, attempting to keep you in a state where they had the most control over you, and project their own lack of evolution onto you.

4. 𝑯𝒐𝒘 𝒕𝒐 𝑷𝒓𝒐𝒕𝒆𝒄𝒕 𝒀𝒐𝒖𝒓𝒔𝒆𝒍𝒇 🪬

1. Wear Protective Crystals: Utilize stones such as black tourmaline, obsidian, and smoky quartz. Wear evil eye jewelry, and incorporate protective practices like spell jars, mantras, and visualization techniques.

• I create evil eye-themed jewelry, crystal jewelry, and spell jars, which will be available for purchase soon. 💟

• 𝚂𝚙𝚎𝚕𝚕 𝙹𝚊𝚛𝚜 🌱🫙

2. Pray for Protection: If necessary, consider return-to-sender or freeze spells. However, these are most effective when you know the source of the negativity. Identifying the evil eye source can be challenging, especially in omnipresent situations.

• 𝚁𝚎𝚝𝚞𝚛𝚗 𝚝𝚘 𝚂𝚎𝚗𝚍𝚎𝚛/𝙵𝚛𝚎𝚎𝚣𝚎 𝚂𝚙𝚎𝚕𝚕

3. Practice Energetic Detachment: Employ the "grey rock" method—remain unresponsive and stoic. By becoming an emotionless force, you deprive them of the energy they seek to access.

4. Embrace Your Inner Power: Recognize that they are sending negative energy towards you. Channel that energy back to them, transmuting it into your own strength. Remember, these individuals are ultimately weak; their attempts to bring you down are driven by a desire to feel powerful and in control.

𝙿𝚊𝚛𝚝 1

𝙿𝚊𝚛𝚝 2

𝚃𝚒𝚙 𝙹𝚊𝚛 🫙🙏🏿

𝙼𝚊𝚜𝚝𝚎𝚛𝚕𝚒𝚜𝚝

𝙽𝚘 𝚙𝚕𝚊𝚐𝚒𝚊𝚛𝚒𝚣𝚒𝚗𝚐 𝚘𝚏 𝚖𝚢 𝚠𝚘𝚛𝚔 𝚒𝚜 𝚊𝚕𝚕𝚘𝚠𝚎𝚍. 𝙷𝚘𝚠𝚎𝚟𝚎𝚛, 𝚒𝚏 𝚢𝚘𝚞 𝚜𝚑𝚊𝚛𝚎 𝚊𝚗𝚢 𝚘𝚏 𝚖𝚢 𝚠𝚘𝚛𝚔 𝚙𝚕𝚎𝚊𝚜𝚎 𝚐𝚒𝚟𝚎 𝚖𝚎 𝚙𝚛𝚘𝚙𝚎𝚛 𝚌𝚛𝚎𝚍𝚒𝚝: @𝚊𝚜𝚝𝚛𝚘𝚜𝚘𝚞𝚕𝚍𝚒𝚟𝚒𝚗𝚒𝚝𝚢 🖤

*✧🧿 *✧･ﾟ🧿✧･ﾟ🧿 *✧･ﾟ🧿✧･ﾟ🧿 *✧･ﾟ🧿✧*

𝚃𝚑𝚒𝚜 𝚌𝚘𝚗𝚌𝚕𝚞𝚍𝚎𝚜 𝚝𝚑𝚎 𝚏𝚒𝚗𝚊𝚕 𝚙𝚊𝚛𝚝 𝚘𝚏 𝚖𝚢 𝚜𝚎𝚛𝚒𝚎𝚜 𝚘𝚗 𝚍𝚎𝚊𝚕𝚒𝚗𝚐 𝚠𝚒𝚝𝚑 𝚝𝚑𝚎 𝚎𝚟𝚒𝚕 𝚎𝚢𝚎. 𝙸 𝚖𝚊𝚢 𝚛𝚎𝚟𝚒𝚜𝚒𝚝 𝚝𝚑𝚒𝚜 𝚝𝚘𝚙𝚒𝚌 𝚒𝚗 𝚝𝚑𝚎 𝚏𝚞𝚝𝚞𝚛𝚎, 𝚊𝚜 𝙸 𝚑𝚊𝚟𝚎 𝚖𝚞𝚌𝚑 𝚝𝚘 𝚜𝚑𝚊𝚛𝚎 𝚋𝚊𝚜𝚎𝚍 𝚘𝚗 𝚖𝚢 𝚙𝚎𝚛𝚜𝚘𝚗𝚊𝚕 𝚎𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎𝚜. 𝙸𝚏 𝚢𝚘𝚞 𝚑𝚊𝚟𝚎 𝚜𝚙𝚎𝚌𝚒𝚏𝚒𝚌 𝚚𝚞𝚎𝚜𝚝𝚒𝚘𝚗𝚜 𝚊𝚋𝚘𝚞𝚝 𝚑𝚘𝚠 𝚝𝚘 𝚙𝚛𝚘𝚝𝚎𝚌𝚝 𝚢𝚘𝚞𝚛𝚜𝚎𝚕��, 𝙸 𝚌𝚊𝚗 𝚑𝚎𝚕𝚙. 𝚂𝚝𝚊𝚢 𝚜𝚊𝚏𝚎 𝚘𝚞𝚝 𝚑𝚎𝚛𝚎; 𝚝𝚑𝚎 𝚠𝚘𝚛𝚕𝚍 𝚠𝚎 𝚕𝚒𝚟𝚎 𝚒𝚗 𝚒𝚜 𝚑𝚎𝚕𝚕𝚊 𝚜𝚌𝚊𝚛𝚢. 😓

[mindfulstudyquest]

❥﹒♡﹒☕﹒ 𝘁𝗶𝗺𝗲-𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘆𝗼𝘂 𝗺𝗮𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄

𝟭. set SMART goals ( 📒 )

make sure your goals are specific, measurable, actionable, realistic and time-bound. this will help you maintain focus and track your progress over time. how many times has it been you and your unrealistic to-do list against the world? well, it seems that a mile-long to-do list is not a good ally at all. remember that you are a person and not a machine, and that just dedicating four hours to deep work and concentration is A LOT. be kind to yourself and don't overload yourself with more work than you can humanly do.

𝟮. daily planning ( 🧸 )

mea culpa because i'm the first one who doesn't plan their day. to-do lists generally stress me out and make me feel overwhelmed as if i don't manage to complete all the tasks an asteroid will end up hitting the earth. but i recognize that it is a good starting point. sometimes i have too many things to do and i end up doing nothing in total confusion, but having at least a general list to follow gives me more motivation. moreover do we want to talk about the dopamine released when you tick an empty box? marvelous. maybe don't write down tasks that are too onerous and demanding, break them into several smaller tasks, also try to write simple activities such as "drink a glass of water" every now and then. having these low-commitment activities will help you stay motivated while completing more important tasks.

𝟯. reverse-engineering method ( 🪴 )

start with the end goal and work backwards to plan the actions needed to achieve it. this helps you maintain clarity on the steps to take and focus on the most relevant actions. the best thing to do is plan based on the time available and do your best to stick to your daily goal.

𝟰. timer roulette ( ⏳ )

choose a task from your to-do list and set a random timer between 15 and 45 minutes. work on that task with all your concentration until the timer goes off. this helps you fight procastination and keep your mind fresh.

𝟱. mind mapping time ( 📍 )

before starting a study session, take a few minutes to create a mental map of the subject you need to cover. this helps you see connections between concepts and organize information more effectively.

𝟲. task batching ( 🫒 )

group similar tasks together and tackle them in batches. for example, reply to all emails in one session rather than doing so at scattered times throughout the day. this helps you reduce transition time between tasks and maintain focus. contrary to popular belief, human beings are not truly multitasking (only a few possess this great ability) and when we do multiple things together we do nothing but shift our attention from one task to another, greatly reducing the quality of our performance. if possible, try to avoid these switches that are harmful to your focus and concentration.

𝟳. the pomodoro method ( 🍅 )

okay, y'all probably already know this one because it became so popular in the last year but if you don't, the pomodoro method is a time management technique developed by francesco cirillo in the late 80s. it is based on the idea of working for short periods of time, usually 25 minutes, followed by a short 5 minute break. after four rounds of work, a longer break is taken, usually 15-30 minutes. this technique helps improve concentration and productivity, as it breaks down work into manageable tasks and offers regular breaks to rest and regenerate energy. i personally prefer the 50/10 ratio while i'm studying but you decide which time ratio is better for you, i find it really useful and it helps me a lot while i'm studying for my exams.

[girlsoviet]

[thewriteblrlibrary]

A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).

~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~

Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.

Or we just want to see people ugly cry over our writing.

Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)

And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)

Step One: Characters

Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.

For this step, you shall create characters that would love your story.

And here's some great news: You've already done this.

Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.

Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)

I'll do it for my story (the Land of the Fallen Fairies) down below:

Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.

Great! Now it's time to find these characters.

Step Two: Setting.

(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)

Where do the characters live?

In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.

(You can do this for each character or for all the characters at once.)

For example:

Anuli-like -

interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)

Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.

Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.

Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.

#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.

Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.

Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.

I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.

Congrats! Now you know where your characters live!

Step Three: the scary part

Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.

And now... we talk to them. about our stories. You can do it. I believe in you.

This called 'pitching your product' in marketing spheres. But you can be informal about it.

I know it can be difficult to talk about your work, so here's a tone to have:

'I made this thing I like and I think you'll like it too'.

What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):

Hi [name],

[Genuine compliment]

[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.

For my story, I might say something like.

I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.

(That's probably a bit long and I can trim it down a bit.)

You can phrase it like a gift if you want too.]

[Call to action.

'If you like it, I'd appreciate a mention on your [platform].

I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]

If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.

The template:

title

genre

blurb

Author

where to find the book

Bonus points if you have an additional, physical thing to send them.

Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)

----------

The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.

It's basically a bunch of people talking about something they like!

AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)

From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)

preorder goals

charity goals

Arg's and puzzles

fund with side plushies and trinkets

Book blog tour

book boxes

as many memes as you can make

rewards (like bookmarks or posters or smth) that people can get for supporting

Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.

Okay dear storyteller! Now go forth and share your story with the world!

Additional resources:

Creative Hive <-- a youtube channel that goes through the pitching process.

This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.

One of the best marketing channels on the internet (the videos are actually entertianing to watch.

Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.

Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.

Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.

[ultra-violetra]

the reason why red team wins isn’t because they submit tasks last minute. that isn’t even the biggest part of their strategy, so let me tell you what red is doing to win:

delegating tasks: each member has spent most of their time collecting whatever resource the team needs. they work together to come up with specific goals (eg. enchantment table, mining iron, getting string) and then send specific people out to do that task, usually whoever’s free at the moment

helping each other: they would all drop everything at a moment’s notice to help a teammate in trouble

sharing resources: red team shares literally everything they own. most notably, bings and personal quest items

personal tasks: they all help each other out to finish these, and they make sure everyone active gets them done. i think a good chunk of their points come from this category actually, since the other teams don’t seem to prioritize it as much

not seeking fights: ok sure, they’ve gotten in a decent amount of fights, but usually the fight comes to them. they aren’t spending their time searching for people to kill, rather most of their kills have been from running into others in the wild or at spawn (foolish did spend time looking for tina today, but that was mostly looking for blue base as a strategic point)

using time wisely: to kind of add onto the point above, they aren’t spending all their time walking thousands of blocks to others’ bases. they also are very communicative about how much time they have left and what to use it for. they’ll ask how they can help the team with their last ten minutes, for instance

communicating: red team spends almost their entire time on the server in a vc together. I know this isn’t exactly every creator’s thing, but they could still type in chat if they didn’t want to talk. red team have even been leaving discord messages to their teammates to tell them info when they’re not online!

varying their points: i think this is the most important thing tbh. instead of only focusing on tasks or kills, etc. they do a little bit of every. they make sure to do well in every possible point category

being silly: it’s the best part!! the silliness boosts team morale

seriously though, the red team doesn’t just sweep the win at the last minute. if that was true then they wouldn’t log in until the last ten minutes. all the active members spend their 5 hours (or however long they’re playing that day) working on gathering materials and being useful for the team. the only advantage they have from being online later is they know how many points they need to get to catch up. so they can sort of measure how many kills or resources they’d need, etc. but knowing what they need doesn’t guarantee they’ll get it. the red team puts a lot of hard work into their wins it’s not just a cheap sweep. they are clever, resourceful, and strategic

[sailee0000]

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